Healthcare
research work:
-
Market review
- Definition of the prescription environment
- Product review
- Analysis of prescription and purchase processes
- Product acceptability
- Galenic tests
- Taste Tests
- Positioning tests
- Concept tests
- Potential tests
- Price elasticity tests
- Promotion elasticity tests
- Packaging tests
- ADV tests
- Recall tests
- Advertising pre-tests & post-tests
- Pharmaceutical POS material tests
- Prescription mix studies
- Internet site pre-tests and post-tests
- Startegic analysis on generic products